Advertising device



Feb. 12, 1935.

I c. HoRNER ADVERTISING v DEVICE Filed May 13, 1935 2 Sheets-Sheet 1 l INVENTOR. Cna/nfs Hon/vm.

ATORNEYS.

Feb. 12, 1935. c. HORNER ADVERTISING DEVICE 2 Sheets-Sheet 2 Fild May 15, 1933 Hrm z lllllLb -Hui 3 lIIhl I 1 HM H HWLT HWI 2 4. f FmSQ ww HM 2/ VNI f 3 ||H ..0 H Il W M n @Url n |||l| Mull m u 4 m N/ H zu i 3. 1

ATTORNEYS.

Patented Feb. 12, 1935 PATENT OFFICE Ainvention re1ates van deu-1` vice,y and more V.particularly contemplates enfad- Vertising device y-Wherein Ythe advertised articlesf are passed -in rminiature before ltlie'eyes-.of the observer. .This :result -is achieved .by Autilizing@ conveyer .of the endless -chaintype which .is :proa videdy with `a plurality fof independent A,compartments each'of whichfhouses aminiature -of the article fwhichis tovbe advertised and moved past bulbs 9 for lighting up the traveling .conveyer the observer.

This invention further contemplatesan advertising deviceprovided --With an v.upper surface upon whichacompleted article vor as semblysuch as a home or automobile, for example. may be displayed and .atraveling lower surface upon whichare ,displayed and passedbefore the eyes of Athe obs erver the V.various materials and articles from which `the ,house Vor Aautomobile displayed on the upper surface `is madeand furnished. f v

`In .thedrawingsg 1 1 is .a side elevationof the advertising device.v

.ig..2 ,isjaplan view withthe upper surface broken away to showthe under structure.

Fig. l3 is .a vertical section showing in detail the compartment v4and conyeyer arrangement.- l

Fig. Aris a fragmentary front elevation.showing the compartment in detail. Y y Fig.A 5` isl a fragmentary ..deta il -plan `view of the conveyerand-compartments.

,Fig.. is a sectionfalong the line 6 6 -of Fig.` 5. Y Referring more particularly to the-drawings it will be seen that the advertising devicejcomprises l,twoleve1s, the upper surface or level 1 and the -lower surface-.or sub-level 2. .The'surffacejl has mounted thereon in miniature an exact reproduction of what-in this case, by way of example, isapair of homes with the surround-A ing grounds.H It is, Aof course, vunderstood that the vsurface level 1 l canbe provided :in miniature Witliother typesof buildings andgrounds or any other article depending upon v rliat lis. to 'be advertised, `The Alowersurface 2 A-is providedwith an endlessv conveyer upon which vis -mounted a plurality of compartments for housing yvarious articlesor 1materials which are v:preferably transfI ported by lthe conveyer past the 'eyefof the `ob-v server to better gain the attentional theobserver. f

f The frame-work of theadvertising.deviceeom@ prises generally .a lower framework 3=lof metal, w00d,'0rany othersuitable material; The upper frame work which Supportsgthe roof -4 may be similartothe lower framework z3, v and in this instance comprises a Vplurality'of joists 5 which are secured ztogether in spaced Vrelation byY the brace 6 which 'extends along the longitudinal' axislof the roof. The upper frame workissupportedrby .a pluralityor studs 7-which are inset somewhat frein the vouter periphery vof -the roof Ltto provide an overhanging ledge` 8. Mounted on the underside of the reof4 one between each two successive-leiste 5, are a pluralityiof light and 4displays below. l These zlight bulbs preferably extend completely around the periphery -of thermderside or the Aroof 4 bu t,1oi course, iionly one side of. the advertising Ydevice isto `be Viewed thenv lights -9 need Vbe f inserted 'only along that side. 1r lt -willige noted that the peripherypf .the roof and upper Viran/1e work 4is provided with a depending -rim 1G which completely conceals the bulb from t he vviewvoi the observer. I-Ie -r1ee,the articles which Lare displayed are illuminated successfully vwithout' subjecting ythefobserver to `the glare of the'light bulbs. i

`Each of `thestuds .7 vhave mounted, in any suitable manner, on .the .outer i ace thereof a support gbracket l1. "I hese` support brackets 11 :support .ay guidermember 12 provided with a .guidewayorguidelgroovel.k Tlieguide memberllZ in A tl 1e;forrr1' of a and exten-ds completely around the periphery of the device. Tllie space between/the bottom Vframe 3 and the guide 12.can be closed by any suitable sheathing 14. :Mounted in the corner formed. by the several brackets v 1 1' Yand the-studs 7 isan-angle iron 15 which'ex tends completely around the ldevice ton form@ track-way- .for .theconveyerchain 16. U The angle iron 5 may be secured tothe Vstuds .7 tand bracketse l1 ,by'any suitable means such the `.The '.conveyer islma-deup Vof the .chain 16 ein conjunction with aplurality of separate platforms `1 8 is lgrddeglv in #the guideway 413 vand at the front portion of rthesinnerfedge 20 ypivoted as latg21f-to-a .braclret2 2 which is riveted .oiuotlfierwise suitablyixed to lthe chain -1-6. The -top and forms 18. The outer edge 19 of each of theplat` guided along the rearporticn 'of the :inner edge 20.-.between thebraclrets- 23 but fare .notpivoted tov .thebrackets .23. The bracket 23 fis :riveted to the chainy 16. The bracket 23 comprises a pair f guideway; 1 3 Vand lvin turn permit .the .platform 18 permitted, the bracket serving as a guide.

accommodate this radially outwardmovement atto move in and out radially as the platform swings around the semi-circular or curved end portion of the trackeway formed by the angle iron andguideway 13. Y

As shown in Fig. 5, uponreaching the semi- Ycircular end 24 of the track-way the forward portion of the inner edge 20 of the platform 18, being pivoted to the vbrackets 22, follows the Y chain as it goes around the bend thus throwing the rear vportion of the platform' 1 8 vradially out- Y ward. Since the bracket 23,is not pivoted to thev platform 18 this in and out radial-movement is To the curved ends of the track-way the guideway 13 is deepened as atj25.` The chain 16 is driven by a sprocket 26 vwhich in Vturn preferably is driven by an electric motor' 27.v VOpposite the sprocket 26 theguideway is providedwith' apair of `thrust rollers V28.

To properly maintain the chain 16 in position as it travels about the curved ends 24 the'angle iron is provided with a rail'38 which, as shown in lig.` 6, provides a track upon which the rollers' l3 9 of the chain 16 travel andthe top and bottom links 40 of the chain overlapthe top and bottom faces :ofthe track 38 which Yprevents the chain from jumping the track and getting out of posi' tion as it travels about the curved ends of the track-way. Y

Each of the platforms 18 has xed thereon a block 29 provided withja flat upper face 30 which serves as a fioortfor the compartment and abeveled outer edge 31 upon which `the trade name ordescription of the article displayed is marked. The block Y29 has fixed thereto the two'side walls- 32 and the rear wall33. The front ofthe compartmentis' open Vand the roof is likewise open to permit illumination'by the lightbulbs 9. As shown, each of the individual displayv compartments are formed by the block 29, the side walls 32 and the rear wall 33. In each of these com-V partments is displayed Vfor advertising `purposes in miniature any article which it desired to advertise. YAs shown-in'Fig. 1, one of the com- Ypartments has displayed therein yin miniature an electric refrigerator 34, another a boiler 35,

' another hasa ,miniature display of brick 36, and

still another plumbing fixtures 37.' Y Y In operation the motor, through they sprocket 26, causes the chain 16V and. associated platforms 18 to travel about theperiphery lofthe display :devices guided in the guideways-13- and onrthe Vand described the variousV articleswhichare displayed in the compartmentsare rthe materialsl and household utilities YfromY whichthe` model homes displayed on the roof 4 arey made and furnished. fThis same idea, of course, can be carried out with numerous finished articles, the completed article orkassembly being shown on the upper surfaceV 1 and the various articles" or component partsfrom which the completed article or assembly is fabricate ik or 4furnished can be displayed and advertised individually'in the 1,990,735Y several traveling compartments of the lower surface 2.V

Each platform 18 is provided with a heel. 42 l which projects into the notched corner 43 of the platform immediately in front. It is the vpurpose of the heels 42 to keep theplatforms 18 and their respective compartments in line on the straightaway otherwise, the platforms being pivoted at the forward part of their inner edge only, would swinglinwardly against the Achain on the stralghtaway.

I claim: Y j A e '1.' An advertising .device comprising in combination an upper surface, a support for the upper surface, the upper surface extending beyond the said support to form an overhanging peripheral portion, a conveyer positioned below the overl hanging'portiontof the upper surface comprising ,an endless chain and a plurality of independent platforms pivotally connected to the chain at the forward part of their inner edge, a continuous guideway'for guiding the said platforms along their-outer edges, a compartment for each `of the .said platforms having side and rear walls and an open' top vand front, the saidY compartments being positioned beneath thefoverhanging portion` of the uppersurface'which serves as a cover for Athe sameandf means for moving the said chain and associated 'platforms and compartments along their guideways-about the periphery of the upper surface.

2. An `advertising devicel comprising in ',coinbination'tan upper surface, asupport for the upper surface, the upper surfaceY extending beyond the said Asupport to form an overhanging Vperipheral portion, a depending rim;for the periphery ofthe VAupperfsurface, a conveyer positioned belowlV anv overhanging vportion of the upperv surface comprising an endless chain and a plurality ofrindependent platformspivotally connected to the chain at the forward part of their innerl edge, Y a continuousguideway for guiding the said plat-` forms along theirouter edges, a compartmentfor each of the said platforms having sideandrear walls and an open top-and front, the said com-y partments being "positioned beneath the overhang'ing portion of the uppersurface which serves as a` cover for'the samelighting. means 'posl-" tioned beneath the upper-'surface insidethedepending rim and above the said' compartments for illuminating thesaxne, and means for movring thesaid chainrand associatedplatformsrand compartments along their guideways about the periphery of the upper surface. v

*3. An advertising device comprising in combination a pairof parallel guidewaysforminga closed circuit, a portion of the circuit being curved, an endless chain co-exten'sivewith the guideways and arranged to etravel around the closed circuit including the curved portion, a plurality of independent rplatforms pivotally connectedto the chain at the forward part of their inner edge, a pair of guide fingers fixedV to thel chain to-the rear of'each pivotand overlapping the top and bottom ffaces ofthe said platform along the rear portion of theinner edge for guiding the rear portion of the platform in its in n and out movement as it travels about the curved portion of the guideways, I l f y 4. A device for displaying articles-comprising in combination continuous guideways formingr` a.Y

closed circuit, a Vplurality of independent rplat- `forms guided bythe said guideways, an endless chainfor moving the platforms along the guideways, eachplatform having a pivotal connection with the chain at the forward part of its inner edge, and a stop at the forward part of the inner edge of each platform for engagement with the rear part of the inner edge of the adjacent platform to prevent the adjacent platform from swinging about its pivot inwardly against the chain. Y

5. A device for displaying articles comprising in combination continuous guideways forming a closed circuit, a plurality of independent platforms guided by the said guideways, an endless chain for `moving the platforms along the guidel' ways, each platform having a pivotal connection with the chain at the forward part of its inner edge, each platform having a heel projecting from its forward inner edge ahead of the pivot and a notch at its rear inner edge, the heel of one platform engaging the next adjacent platform in the notch to prevent the next adjacent platform from swinging inwardly against the chain. Y

6. An advertising device comprising in combination a pair of parallel guideways forming a closed circuit, a portion of the circuit being curved, an endless chain co-extensive with the guideways and arranged to travel around the closed circuit including the curved portion, a plurality of independent platforms guided by said guideways, each platform having a pivotal connection with the chain at the forward part of its inner edge whereby each platform upon reaching the curved portion of the guideway swings about its pivot away from the platform immediately following.

CHARLES HORNER. 

